• February 2, 2004

The Kellogg Company has chosen Manticore Technology's Virtual Traffic Master to manage its online marketing initiatives, including consumer email campaigns and product-specific Internet sites (Frootloops.com, Keebler.com). Product features include detailed metrics and real-time analytical tools.

"We believe this will allow Kellogg to assess and improve its online marketing initiatives starting on day one," said Manticore chief executive officer Nicholas Walker in a press release. "By integrating email campaign management and web analytics in one easy-to-use tool, Virtual Traffic Master delivers actionable details about multiple Web-based marketing programs simultaneously working together to improve sales and revenue."