• July 12, 2007

Mars' 3 Musketeers brand is celebrating its 75th anniversary with a new mint-flavored bar wrapped in dark chocolate--the first brand extension since its inception--and a marketing program to promote the new flavor and the diamond anniversary of the bar.

The company is launching a national campaign that comprises TV and print ads, as well as PR, sampling and coupons. Advertising will run on properties like ABC's "The View," NBC's "Days of our Lives" and The Learning Channel's "What Not To Wear" and in publications including Real Simple and Martha Stewart Living.

Samplings for the new mint-flavored bar will be at Susan G. Komen Race for the Cure events nationwide.

--Karl Greenberg