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Michelin Goes With Mediacom
- Ad Age, Wednesday, July 18, 2007 10:45 AM
Losing out is Campbell-Ewald, which handled media planning, although it will keep creative duties for the Michelin brand, while Interpublic sister shop Martin Agency retains BF Goodrich. "We are enthusiastic about our new relationship with MediaCom, and eager to apply the expertise and innovations they demonstrated during the search," says Dave Murtaugh, director-corporate image, Michelin North America.
