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EyeWonder Adds Click-to-Call

Jul 19, 2007, 6:00 AM
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Rich media ad provider EyeWonder has added Click-to-Call capabilities to its offerings. The feature allows users to enter their phone numbers into an ad unit; the advertiser can respond within minutes with a call from a live representative, or at an opportune time with a recorded message, i.e. a reminder to tune into a particular TV show .

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