EyeWonder Adds Click-to-Call
Jul 19, 2007, 6:00 AM
Rich media ad provider EyeWonder has added Click-to-Call capabilities to its offerings. The feature allows users to enter their phone numbers into an ad unit; the advertiser can respond within minutes with a call from a live representative, or at an opportune time with a recorded message, i.e. a reminder to tune into a particular TV show .