News Brief
Anheuser To Distribute Icelandic Water
Jul 19, 2007, 5:00 AM
Anheuser-Busch, Inc. is the master distributor for Icelandic Water Holdings' Icelandic Glacial super-premium natural spring water in the United States. Anheuser-Busch has taken a 20 percent equity interest in Icelandic Water Holdings as part of the agreement.
This deal will give Icelandic Glacial natural spring water access to more consumers through Anheuser-Busch's strong network of wholesalers across the country.
It also provides Anheuser-Busch distributors with a pure, high-end natural spring water to compete in the fast-growing, nearly $11 billion U.S. bottled water market at a time when consumer demand for superior-quality water is increasing.
Terms of the deal were not disclosed.
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