TargetSpot CEO Doug Perlson said the Ando deal marks his company's "first large-scale implementation." By using Ando Media's technology, TargetSpot can instantly detect available inventory for insertion of geographic and demographically targeted in-steam audio ads.
Ando Media provides a seamless bridge between stations and third party ad sales agencies & technology providers. "This type of system will revolutionize Internet radio by providing advertisers instant access to local, targeted inventory and providing stations easy access to additional revenue streams," stated Robert J. Maccini, Ando Media COO.
Ando Media, which also does audience measurement and podcast ad insertions, said it has more than 1,700 Internet radio stations as clients.