• Associated Press via Yahoo!, Friday, July 20, 2007 10:45 AM

Cable net CNBC is rolling a new game show, "Fast Money MBA Challenge," set for an Aug. 1 premiere and a run of four hourlong episodes once a week. Set to work as both summertime filler and an attempt to attract younger viewers, it comes on the heels of CNBC's "Million Dollar Portfolio Challenge."

That game was won by a waitress from Ohio, and while it attracted 377,000 participants, it was full of disqualifications for cheating. The new show pits 32 students in teams from eight colleges against each other and is modeled after the old "GE College Bowl" game. The winning team gets $200,000 to be split and used for college costs.

"It's a way to get a new audience interested in our core content," says Mark Hoffman, CNBC's chief executive. If it works, it might become a regular series for the net as it tries new things ahead of the autumn launch of the Fox Business Network.

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