CNBC Tries New Game Show
That game was won by a waitress from Ohio, and while it attracted 377,000 participants, it was full of disqualifications for cheating. The new show pits 32 students in teams from eight colleges against each other and is modeled after the old "GE College Bowl" game. The winning team gets $200,000 to be split and used for college costs.
"It's a way to get a new audience interested in our core content," says Mark Hoffman, CNBC's chief executive. If it works, it might become a regular series for the net as it tries new things ahead of the autumn launch of the Fox Business Network.