News Brief

Toyota Goes Wireless

Dec 30, 2003, 12:00 AM
  • Comment
  • Recommend (1)
Subscribe to Online Media Daily

Tags

SCION, the new car marque from Toyota, is launching ScionSpy, an interactive digital photo contest with a wireless component designed by Sennari Mobile. ScionSpy is an online contest in which participants, using their camera phones, digital cameras or desktop computers, obtain digital photos of SCION cars. Contestants then send their photos to www.scionspy.com via mobile phone or Internet and compete to win prizes such as a Pioneer home theater system. The goal is to amass the longest chain of unduplicated digital photos. Oasis Advertising devised the campaign.

Be the first to comment on "Toyota Goes Wireless"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives