News Brief

Toyota Goes Wireless

SCION, the new car marque from Toyota, is launching ScionSpy, an interactive digital photo contest with a wireless component designed by Sennari Mobile. ScionSpy is an online contest in which participants, using their camera phones, digital cameras or desktop computers, obtain digital photos of SCION cars. Contestants then send their photos to www.scionspy.com via mobile phone or Internet and compete to win prizes such as a Pioneer home theater system. The goal is to amass the longest chain of unduplicated digital photos. Oasis Advertising devised the campaign.