News Brief
DoubleClick Launching Video Ad Feature
Jul 27, 2007, 6:00 AM
DoubleClick this week is launching a new video ad feature that allows developers to create high-impact teaser ads with short flashes of video. The new technology is also designed to increase the range of options available to advertisers--including Universal Pictures, which has signed on as the first partner to promote its action-thriller "The Bourne Ultimatum," set to debut in August.
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