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RICHARD BATES joined BIG, Ogilvy's branding, design and innovation company, as executive creative director. Most recently, he worked as a consultant with BIG on Johnson & Johnson, Coke and Mattel. Prior to that he spent 11 years at Atlantic Records.
Marina Maher Communications hired Matthew Anderson as executive vice president, chief marketing officer; Annie Fileta as vice president, marketing; Edwin Endlich as senior vice president, digital consumer; and Matt Duralek as vice president, talent acquisition.
SAP is launching, Digitalist, a digital publication that will showcase under-the-radar trends and insights about the digital economy. Elana Varon, former executive editor of CIO Magazine, has been tapped to lead Digitalist as editor-in-chief.