• August 6, 2007

Marble Slab Creamery, a division of Houston-based NexCen Franchise Management and a premium ice cream company with 500 retail operations worldwide, is launching a summer promotion that offers a real diamond ring in an effort to promote itself as the highest-end of the ice cream retail players.

The effort, "Good Things Come in 3's," touts the brand's premium sundaes that combine homemade baked goods and ice cream.

As part of the promotion, customers who purchase three of either the Fudge Brownie Delight, Banana Split or the Strawberry Shortcake premium sundaes, will receive a fourth sundae free.

To promote the effort, Marble Slab is giving away a three-stone diamond ring purchased from Tiffany & Co. To enter, consumers must mail a completed Premium Sundae Card, available at retail.

The promotion will run through Sept. 17, and the random drawing for the "Marriage of Fine Tastes" contest will be held on or about Oct. 1.

--Karl Greenberg