• August 7, 2007

Microsoft ad sales veteran Ian Wallin has been named vice president of national sales for TV Guide Online, effective immediately. He is based in New York and reports to Richard Cusick, senior vice president and general manager, digital media.

Wallin was most recently national director, sports, at Microsoft, and had previously served as an MSN district manager for New York and Boston, and as a market manager for MSN Local/Sidewalk.com,.

TV Guide Online said it had approximately 4.5 million unique visitors for its network of sites in the second quarter, with more than 4 million unique visitors at flagship TVGuide.com--a 63.6% increase year-over-year. Other sites in TV Guide Online's network are jumptheshark.com, TVShowsOnDVD.com, TV-now.com, and FansofRealityTV.com.