• by Tameka Kee , August 8, 2007

AdMob announced that it is now serving more than 1 billion mobile ads per month across its global network of more than 2,000 mobile Web sites--with its 5 billionth ad served one week ago.

To mark the occasion, the San Mateo-based mobile ad company released some information about the milestone--the ad was for Electronic Arts' "NCAA Football" game, the publisher was CBS SportsLine, and the consumer was an AT&T subscriber using a Motorola RAZR v3.

Such details highlight an integral part of AdMob's strategy--namely, using technology that adjusts on the fly for specific mobile carriers and handset types to serve both contextual and demographically targeted ads. The company's client roster includes brands like Starbucks, JCPenney, Atlantic Records and Coca-Cola.

The U.S., South Africa, and the U.K. are AdMob's top three markets--with some 45% of all ad impressions (520 million monthly) coming from users in the States.

"AdMob's growth is a testament to the growth of the mobile Internet and proof that advertising business models are viable in mobile," said CEO Omar Hamoui.