• August 13, 2007

Manhasset, N.Y.-based CMP Technology says it is the first global media company to be certified by Linden Labs as a full-service content developer in Second Life, the multi-user virtual reality environment.

In addition to turnkey project management, CMP will now offer such Second Life services as asset conceptualization, design, scripting and building; custom application development; multimedia engineering; virtual event production; proactive asset and audience management and comprehensive engagement metrics.

"The media-rich, 3D world of Second Life is part of an emerging metaverse of immersive social computing environments offering powerful new ways for buyers and sellers, learners and teachers, teams and work groups to connect and collaborate," said John Jainschigg, Director of Online Technology and New Business for CMP's Software Group. "By 2011, Gartner expects that 80 percent of Internet users will be participants in some quadrant of the 3D metaverse, and CMP's goal is to lower the complexity barriers, cost and risk of metaverse engagement so businesses of any scale can play profitably with these powerful tools."