Around the Net

Putting Click Fraud In Perspective

While Google and Yahoo are taking measures to curb pay-per-click fraud, some industry experts say tackling click fraud will take an industry-wide effort among search engines, advertisers and third-party monitoring companies.

This piece looks at some publishers who are bringing inventory management in-house to take better control. According to research firm Outsell, advertisers wasted $800 million on click fraud in 2005.

Read the whole story at NewsFactor.com »

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