Connecticut Bars 'Distasteful' Marketing
The action comes in the wake of the company's having issued fliers in the Cheshire neighborhood where a woman and her daughters were brutally murdered in July, outraging homeowners.
The Hartford Courant reported in Saturday's edition that the Connecticut Consumer Protection Commission earlier this month ruled that the fliers were in violation of the Connecticut Unfair Trade Practices Act.
The order establishes a precedent in terms of regulating such aggressive marketing following a tragedy in Connecticut--one with which not everyone agrees.
"I think it would be a surprise to most of the state's businesses that the government thinks it can regulate not only the accuracy of [their] advertising but its tastefulness as well," David I. Albin, a Stamford lawyer who serves as chairman of the Connecticut Bar Association's business law division, told the Courant. -- Nina M. Lentini
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Connecticut Bars 'Distasteful' Marketing "
Leave a Comment