News Brief
Study: Use Search Engines To Reach Moms
Aug 22, 2007, 6:00 AM
Search engine marketing is a great way to reach moms, according to "Searcher Moms - A Search Behavior and Usage Study" study, prepared by DoubleClick Performics, Microsoft and ROI Research.
The study researched 1,000 mothers, and found that:
89% use the Internet at least twice/day
90% have been using it for more than seven years
86% said search engines are the most efficient way to find information
70% use search engines to gather information before making any online purchase
57% use search engines to gather information before making any offline purchase
64% use search engines to find out where to purchase products offline
64% use a search engine to gather more information after seeing an advertisement
An overview of the survey results were presented by Microsoft Research Manager Peiwen Li at Search Engine Strategies in San Jose.
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