News Brief
The Doctor's Channel Hangs Its Shingle
Aug 23, 2007, 6:00 AM
Highly targeted video site thedoctorschannel.com has launched in beta, with sponsored content from pharmaceutical companies and others promised in the months ahead.
Pharma companies that run sponsored content will have the option of allowing doctors to make one-click requests for additional information or samples from sales reps.
The site's "MD Tips" section provides recommendations in such areas as restaurants, hotels, clothing and travel, providing advertising opportunities for non-medical marketers.
The Doctor's Channel, based in New York, was co-founded by company president David Best, MD, who has worked in health care advertising, marketing and education for 25 years and founded Saatchi & Saatchi's medical education company BESTMED.
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