News Brief
Mr. Bean's Wacky Widget
Aug 24, 2007, 6:00 AM
With Universal Pictures' "Mr. Bean's Holiday" opening today in theaters nationwide, fans of Rowan Atkinson's goofy character can go to Freewebs for a widget that allows them to upload a photo onto a calendar themed to the movie, and then share it with friends.
Freewebs has previously run widget campaigns for such advertisers as Cingular, Reebok and Adidas. Other feature films promoted have included Paramount Pictures' "Freedom Writers," Sony Pictures' "Ghost Rider," and New Line Cinema's "Number 23."
Recent Online Media Daily Articles
-
Lack Of Data About Data Drives Opportunity May 23, 4:24 p.m.
Richard Frankel, president, Rocket Fuel, argues there won’t be a standard for evaluating the value of ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps All, Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ...


Be the first to comment on "Mr. Bean's Wacky Widget"
Leave a Comment