U.S. Mobile Use High On Calls, Low On Services
Mobile phone users in Japan--the leading market in the area--access the Internet an average of 40 times a month, while the global average of those having sent a text is 87%, according to the global mobile marketing study by Universal McCann.
The "Anytime, Anyplace" study, to be released soon, was based on 10,000 Internet-connected mobile phone users in 21 world markets.
One area where Americans do outpace much of the world is in making calls--65% of mobile phone use is for that purpose.
The study also shows that use of multimedia services is on the upswing domestically, but remains lower than average. For example, 24% have downloaded a game to their phones compared to 31% across the globe.
One reason why use of multimedia services on phones is modest is that Americans may look to other portable devices for video watching, gaming, etc. Some 60% own at least two other mobile devices such as a portable media player or laptop.
The study shows that Americans are moving content from their PCs to other devices at higher rates, with 9% having transferred video from one to the other.