Changing Roster At WSJ Digital Network
For Ellsworth, who was advertising solutions manager at Yahoo Finance, the appointment marks a return to Dow Jones, where he had previously served as director of sales development for Dow Jones Integrated Solutions, and as technology and telecom senior category manager for The Wall Street Journal.
On the ad operations side, Sandra Baez was promoted to vice president at the unit, after serving as director of ad operations at the group's MarketWatch.com property for the past six years.
In his new position, Ellsworth replaces Daniel Bernard, who held the position for one year and has now been named general manager of The Wall Street Journal Online, aka WSJ.com--replacing Gail Griffin, who moves to Barron's Online as that site's first dedicated general manager.
A third new general manager has also been named: Jim Bernard takes the post at MarketWatch.com, after serving as vice president of strategy and market intelligence in Dow Jones's Enterprise Media Group for under a year. For Bernard, it marks a return to MarketWatch--where under its previous CBS ownership, he served as vice president of sales and service and director of its media division.