This represents the first endorsement deal signed by Oden, according to the player's Web site. The deal grants Topps exclusives rights to use Oden's autograph and memorabilia on trading cards, as well as his image on packaging and advertising. Topps will also take part in joint branding and marketing efforts, including the creation of Oden's official Web site.
Still to be determined is what team Oden will be on when his card is issued in August. By winning the NBA lottery last week, the Portland Trail Blazers gained the right to pick Oden or former Texas standout Kevin Durant.