About 16% of online advertising comes from financial services companies, making it the second-biggest source of advertising behind the retailing sector, the report said--citing Sandeep Aggarwal, an Internet analyst at Oppenheimer. Mortgage lenders Countrywide Financial Corp. and Low Rate Source were two of the 10 biggest online advertisers in the United States in July, according to data from Nielsen//NetRatings, the report said.
--Tanya Irwin
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