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Valvoline Deal Gives Sears Nascar Presence

Aug 30, 2007, 5:00 AM
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Valvoline and Sears have agreed to make former the primary brand of motor oils offered at all the latter's auto centers.

Through this partnership, Sears Auto Centers will have a sponsorship presence on a Nascar Nextel Cup car at various times over the next three seasons. Sears Auto Centers will be primary sponsor on Scott Riggs' Dodge at Nextel Cup events at California and Atlanta this fall.

Valvoline is a division of Ashland Inc., a diversified, global chemic company.

--Nina M. Lentini

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