Lyris: SPF Email Checks on the Rise
Also, according to the study, permission-based email messages make it to U.S. ISP inboxes roughly 75 percent of the time. Neither of the top two performers even made the top ten in the previous quarter--number one AIM.com with 97% inbox delivery, and number two RoadRunner SoCal at 87%. The remainder of the top ten--all of which achieved inbox delivery rates higher than 80 percent--were Verizon, USA, CompuServe, iWon, AOL, Juno, Mac and NetZero.
The study also found that 16% of permission-based emails sent to U.S.-based ISPs still land in the junk/bulk folder almost of the time. XO Concentric led in this respect, with 56%, followed by SBC Global and Bell South, at 30% each, Yahoo at 26%, and MSN Network, GMail and Hotmail all tied at 18%. PeoplePC, USA and EarthLink also made the top 10. At the other end of the spectrum, Lyris said, AOL only rejected 1.94% of emails.
In other email marketing news on Wednesday, San Francisco-based interactive agency Red Bricks said it had added acquisition, retention and other email programs to its line of services, with initial clients including Seagate, [x+1], Terabitz, and PictureItPostage.
Red Bricks Media said it has been running a number of pilot email marketing campaigns for clients over the past 2 years.
The Lyris study measured the full delivery trajectories of more than 436,000 permission-based email marketing messages using ISP domains in the United States, Canada, Europe and Australia. From a period beginning April 1, 2007 and ending June 30, 2007, the Lyris EmailAdvisor service monitored the full delivery trajectories of 436,558 production level, permission-based email marketing messages sent from 69 different businesses and non-profit organizations to multiple accounts at 58 ISP domains in the United States, Canada, Europe, and Australia.
Recent Online Media Daily Articles
-
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ... -
DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms May 22, 8:48 a.m.
In a push to demystify the black box world of programmatic trading, a major ad technology ...
Be the first to comment on "Lyris: SPF Email Checks on the Rise"
Leave a Comment