Stardoll Hits 10 Millionth Registered User
Aug 30, 2007, 6:00 AM
Stardoll, the online destination that lets tween and teen girls create, customize and shop for virtual dolls, announced that it hit the 10 million registered user milestone. The company will give out free virtual "swag bags" to all members featuring gifts like perfume, chocolates, and a version of 'Seventeen' magazine. Stockholm-based Stardoll AB launched the site just over a year ago--after a name change and upgrade from Paperdollheaven.com--and Stardoll.com has since been ranked by as the top destination in June for girls ages 9-17 (on comScore's Top 1000 Web sites list).