News Brief
Kraft Picks Starcom in Eastern Europe
Apr 26, 2002, 12:00 AM
Kraft Foods announced today that its international business has consolidated strategic and tactical media planning and buying activities in Eastern Europe with the appointment of Starcom as its agency of record in Russia, Lithuania and Latvia. Media planning and buying consolidations have already been announced for Kraft's international businesses in Western Europe, Central Europe, Asia Pacific and Latin America.
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