Consumers who buy at least 10 gallons of Sunoco gas through Nov. 20 will receive one of four collectible cards featuring a Nascar driver and his custom-built bike. Sunoco is the Official Fuel of Nascar.
Featured drivers are Dale Earnhardt, Jr., Jimmie Johnson, Tony Stewart and Kasey Kahne. Once all four have been collected, drivers can enter at sunocochopper.com for a chance to win their own bike.
The promotion is supported with 30-second national radio spots on MRN and PRN Nascar broadcasts with voiceovers by Nascar broadcaster Mike Joy, full-page print ads in Sporting News, Nascar Scene, Nascar Illustrated, souvenir program guides, banner advertising on Nascar.com, POP, gas pump toppers, nozzle talkers, pole signage and island merchandisers at Sunoco stations as well as out-of-home signage. The campaign was created by LevLane, Philadelphia.
Sunoco is targeting "motoring enthusiasts" from Maine to Florida and west to Tennessee, Illinois and Michigan. New Jersey, Maryland and Virginia are legally excluded.