Letter from the Publisher
We are pleased to announce the finalists in MediaPost's second annual OMMA Awards for online advertising creativity. Winners in 20 categories will be selected from the finalists you see here and honored at the OMMA Awards reception on Sept. 25, 2007 at 6 p.m. at the Hilton New York.
In addition to celebrating the category winners, we'll be awarding Best in Show and Creative Breakthrough of the Year to those agencies that have produced the best work of the year.
In devising this year's awards categories, we aimed to encompass a variety of online formats, old and new. We were as interested in search campaigns as in video efforts, banner ads and the use of widgets. Campaigns in social networks, inventive content integration, unusual contests, gaming, viral marketing, and wireless applications comprised a good portion of the numerous entries we received.
The quality of entries was consistently high. Briefs were packed with information about the strategy behind particular ads as well as compelling data points.
Our panel of esteemed online judges will select the award winners from among the finalists you will read about in these pages. (Judges are prohibited from considering their own work.)
We will toast the winners and all the finalists at the OMMA Awards reception on Sept. 25. The event takes place immediately after day two of MediaPost's OMMA Conference & Expo, our annual conference of online media, marketing, and advertising professionals who gather to debate and chart the future of digital media and marketing. We hope to see you all at OMMA and the OMMA Awards party. Tickets to both events are still available. For more information, go to www.mediapost.com and look for the section on MediaPost shows.
Recent OMMA Magazine Supplement Articles
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WSBTV COX CMG's WSBTV iPad Weather App March 5, 1:47 p.m.
The WSBTV iPad weather app is designed with a unique carousel navigation gallery where can ...
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MUSIC: SHAZAM, Shazam, The Shazam App March 1, 7:46 p.m.
Shazam, one of the top ten most downloaded iPhone apps of all time, is accurately named ...
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MUSIC: JAM, DreamWalk Interactive, Jam for iPhone March 1, 7:45 p.m.
Ever dream of becoming a rock star? Your dreams can now come true with the Jam ...
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MUSIC: Mibblio, Mibblio, Mibblio March 1, 7:44 p.m.
Mibblio turns your iPad into a library of musical stories. This app is designed perfectly for ...
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Television/Video, Shazam, The Shazam App March 1, 7:42 p.m.
When Shazam first arrived, it was used almost exclusively to identify "that song" - you know, the ...
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Television/Video, Turner Sponsor Shops, Team Coco App March 1, 7:41 p.m.
Any number of apps allow TV viewers to access expanded or enhanced content from a program or ...
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Television/Video, SnagFilms Inc,. SnagFilms App for iPhone and iPad March 1, 7:40 p.m.
For film viewers, it's tough to identify a more indispensible app than SnagFilms' offering. The SnagFilms library ...
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Sports, National Hockey League, NHL GameCenter March 1, 7:36 p.m.
The NHL's GameCenter app recently faced a threat that hit at the very core of its being: ...
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Sports, ACTIVE Network, Meet Mobile March 1, 7:36 p.m.
Even as we entered the digital age, swim meets remained largely an analog operation, one that employed ...
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Sports, BBC, BBC Olympics app March 1, 7:35 p.m.
While NBC trumpeted its on-demand-always-everywhere coverage of the Olympics as the place to be during last summer's ...
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