DoubleClick Announces Insight 2002 Award Winners
The Best Online Advertising Campaign award went to TBWA/CHIAT/DAY for its Absolut Rich Media campaign, which was successful in creating brand awareness for Absolut and driving traffic to five specific Absolut online sites. The runner up in this category is Digitas for its American Express Blue for Music campaign.
The Best Email Advertising Campaign award went to Trahan, Burden & Charles Inc. for its Wall Street Journal's Career Journal.com: Hide While You Seek campaign. Recipients of the CareerJournal.com flash email campaign were invited to disguise the "job-seeking executive" by clicking and dragging costume pieces provided, driving home the idea of confidential resume submission. The runner up in this category is Carat Interactive for its Palm i705 Launch campaign, which introduced the new Palm through a series of email campaigns with messaging tailored to specific user segments.
The Best Multi-Channel Marketing Campaign award went to Fallon with its BMW: The Hire campaign, whose goal was to gain relevance with a younger affluent customer base by creating a series of short films directed by and starring A-list Hollywood talent. The runner up in this category is Digitas for its Roots of Peace.Org campaign, which was a series of pro bono websites created to raise awareness for this organization and the work it does to eradicate land mines around the world.
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