Coremetrics Adds Segmenting By Context
Coremetrics 2008 is a Web analytics and multichannel campaign management suite. The upgrade adds new browser and OS functionality (to support Mac and Firefox users) and the ability to streamline data from sites that take orders in multiple currencies. Marketers can now segment customers based on multiple criteria, including participation in such social media activities as posting reviews or watching video content.
The company is touting Coremetrics 2008's "contextual marketing" feature as the improvement that will have the greatest impact on advertiser ROI. Contextual marketing goes beyond targeting consumers based on their last recorded behavior, allowing companies to analyze them based on a wide variety of criteria (from opening emails and clicking on ads, to actual purchases) that can be layered to develop very refined segments.
Over the past year, Coremetrics has launched a cross-sell recommendation engine, targeted email and advanced marketing attribution, said John Squire, senior vice president of product management for Coremetrics. Contextual marketing pulls all these pieces together and provides marketers with the tools and information they need to gain the competitive edge.
"Coremetrics helps me understand which marketing channels are working for which target groups," said Susan Urban, online marketing manager at PayScale, the market leader in real-time salary data.
"For example, I can look at our blogs, expert articles and research pages that address nurses' salaries, define a segment based on that content, and then determine how that segment of visitors came to our site. Moreover, I can understand how valuable that segment of visitors that views this content is to my business. That insight allows me to maximize my budget across all channels." --Tameka Kee
Recent Online Media Daily Articles
-
More Consumers Turn To Mobile To Research, Book Travel May 21, 8:30 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ...
Be the first to comment on "Coremetrics Adds Segmenting By Context"
Leave a Comment