SLG, Unison Form Strategic Partnership
Sep 19, 2007, 8:30 AM
SLG Advertising, a media planning, buying and implementation agency, and Unison, a branding, marketing and integrated media company, have announced a strategic alliance. The goal is to combine Unison's international branding and marketing expertise with SLG's strategic media-buying and program implementation capabilities. The partnership hopes to meet "the escalating needs of the widespread convergence of media in the global marketplace," says Robert Poulin, Unison's chairman.