Back-to-school season, the economy, toy recalls and the start of the football season were some of the key drivers of online traffic for the month of August, based on comScore Media Metrix measurements.
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
August 2007 versus July 2007
Total U.S. Home, Work and University Internet
Users
Source: comScore Media Metrix
Total Unique Visitors (000)
Jul-07 | Aug-07 | % Change | Rank by Unique Visitors | |
Total Internet: Total Audience | 180,078 | 181,257 | 1 | N/A |
HandHeld Entertainment | 1,476 | 6,298 | 327 | 156 |
TheStreet.com Sites | 2,023 | 4,417 | 118 | 231 |
NFL Internet Group | 8,059 | 14,368 | 78 | 59 |
Mattel Sites | 7,431 | 10,737 | 44 | 86 |
Procter & Gamble | 4,668 | 6,132 | 31 | 164 |
Pearson Education | 6,667 | 8,633 | 29 | 109 |
Encyclopedia Britannica | 5,042 | 6,195 | 23 | 160 |
Comcast
Corporation | 20,659 | 25,279 | 22 | 26 |
ABC.com | 5,046 | 6,135 | 22 | 162 |
PriceGrabber | 3,863 | 4,691 | 21 | 212 |
* Ranking based on the top 250 properties in August 2007