Murdoch Vows Different Approach For Fox Biz Net
Variety, Wednesday, September 19, 2007 11:30 AM
Rupert Murdoch vows that his new Fox Business Network will take a different approach than CNBC and says it will be a battle of Wall Street against Main Street. "It's going to be different from CNBC, just as Fox News is different from CNN," says the News Corp. chief. He says: "CNBC is a financial channel for Wall Street; we're for Main Street."
Read the whole story at Variety »
Fox Business is readying an Oct. 15 launch into 34 million homes and Murdoch is looking forward to competing with CNBC. "They dwell too much on failures and scandals and politics," he says. "We want to spend a lot of time on innovation, successes and people who are making money."
The launch, along with the acquisition of Dow Jones, comes at a time he calls "a unique point in history." The demand for financial information is on the rise as prosperity spreads around the world. CNBC and Dow Jones have an exclusive content agreement that runs for another five years, but Murdoch notes that only covers business news and can't keep Fox Business from using the brand or other content.
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