Google Clear August Search Share Leader

Google accounted for nearly 64% of all U.S. searches in the four weeks ending Sept. 1, Hitwise reports.

Percentage of U.S. Searches Among Leading Search Engine Providers

Domain Aug-07 Jul-07 Aug-06
www.google.com 63.98% 64.35% 59.99%
search.yahoo.com 22.87% 22.13% 22.73%
search.msn.com 7.98%* 8.79%* 11.86%
www.ask.com 3.49% 3.21% 3.37%

Note: Data is based on four-week rolling periods

(ending 9/01/07; 8/26/07; 7/1/06) from the Hitwise

sample of 10 million U.S. Internet users.)

* - includes executed searches on Live.com and MSN Search

Source: Hitwise

Meanwhile, search engines continue to be the primary way Internet users navigate to key industry categories, Hitwise indicates.

Category

% of Category

Traffic from Search

Engines, Aug-07

% Change in Share

of Traffic from Search

Engines, Aug-07/Aug -06

% of Category

Traffic from Google,

Aug-07

% Change in Share

of Traffic from Google,

Aug -06

Health/Medical
42.99% 0.44% 27.76% 2.72%
Travel 32.66% 16.13% 21.28% 25.85%

Shopping/

Classifieds

24.96% 1.08% 15.47% 5.26%
News/Media 19.98% 6.90% 12.55% 10.28%
Entertainment 20.81% 10.57% 12.50% 15.12%

Business/

Finance

16.64% 17.11% 10.03% 29.81%

All figures are based on U.S. data from Hitwise sample of 10 million Internet users.

Source: Hitwise

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