Google Clear August Search Share Leader
by Laurie Petersen,
Sep 20, 2007, 6:00 AM
Google accounted for nearly 64% of all U.S. searches in the four weeks ending Sept. 1, Hitwise reports.
Percentage of U.S. Searches Among Leading Search Engine Providers
| Domain | Aug-07 | Jul-07 | Aug-06 |
| www.google.com | 63.98% | 64.35% | 59.99% |
| search.yahoo.com | 22.87% | 22.13% | 22.73% |
| search.msn.com | 7.98%* | 8.79%* | 11.86% |
| www.ask.com | 3.49% | 3.21% | 3.37% |
Note: Data is based on four-week rolling periods
(ending 9/01/07; 8/26/07; 7/1/06) from the Hitwise
sample of 10 million U.S. Internet users.)
* - includes executed searches on Live.com and MSN Search
Source: Hitwise
Meanwhile, search engines continue to be the primary way Internet users navigate to key industry categories, Hitwise indicates.
| Category | % of Category Traffic from Search Engines, Aug-07 | % Change in Share of Traffic from Search Engines, Aug-07/Aug -06 | % of Category Traffic from Google, Aug-07 | % Change in Share of Traffic from Google, Aug -06 |
| Health/Medical | 42.99% | 0.44% | 27.76% | 2.72% |
| Travel | 32.66% | 16.13% | 21.28% | 25.85% |
Shopping/ Classifieds | 24.96% | 1.08% | 15.47% | 5.26% |
| News/Media | 19.98% | 6.90% | 12.55% | 10.28% |
| Entertainment | 20.81% | 10.57% | 12.50% | 15.12% |
Business/ Finance | 16.64% | 17.11% | 10.03% | 29.81% |
All figures are based on U.S. data from Hitwise sample of 10 million Internet users.
Source: Hitwise
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