The investment round comes on top of the $57 million Zillow raised since its launch 18 months ago. As recently as last year, investors valued the company at $250 million,
but the new round of funding, the company's third, brings its value to $350 million. Zillow CEO Rich Barton, who founded the online travel site Expedia.com, wouldn't comment on the valuation, but said
the cash would be used to improve the company's Web site, "augment its advertising sales force" and launch a new localized advertising program.
The Seattle-based company currently has 155 employees and 20 national sales reps. Among other things, Zillow offers estimated home values, called "Zestimates," home seller postings and regional real estate search, and services connecting home buyers to brokers.