NBC Digital Entertainment Plucks Death From Microsoft
Reporting to Vivi Zigler, executive vice president of NBC Digital Entertainment, Death will work with NBC Universal's advertising clients to create ad-funded programming online.
"Cameron is a successful and proven entrepreneur, and I'm thrilled he's joining us," said Ben Silverman, co-chairman, NBC Entertainment and Universal Media Studios. "He has done an incredible job at Microsoft, and I'm looking forward to him bringing his unique and industry-leading talent and deft understanding of growth business opportunities to our team."
"Cameron has a well-developed sense of creative commerce," said Zigler. "He can marry an incredibly creative idea with the strategic needs of an advertiser and make it all entertaining for the consumer--which means everybody wins."
Death most recently led MSN's Branded Entertainment and Experiences team in the U.S. In 2004, he was the first employee for MSN's "Custom Solutions" team--a small group of marketing professionals empowered to prove that brand marketing can be done online for Fortune 100 companies.
Designed as an "agency within a publisher," the team responsibilities encompassed brand strategy, project management, development, operations, design and marketing.
The group's client list includes Coca-Cola, Starwood Hotels, Nissan, Unilever, Kraft, Ford, Master Foods, Visa, Amstel, General Motors, Procter & Gamble, American Express, Volkswagen, Burger King, Sharp, Sprint and Volvo.
Death joined Microsoft's, Sidewalk.com in 1997 to drive regional marketing, sales and product development. After Microsoft sold Sidewalk.com to IAC in 1999, Death moved to the Microsoft headquarters in Redmond, WA, where he launched MSN Mobile 2.0, among other things.