To the palpable delight of organizers, about 25
reporters and drinks critics dutifully showed up with uncommon punctuality to partake of a tutored tasting of the single malt Scotch, led by kilt-clad Balvenie brand ambassador David Mair.
The coverage will generate what fine beverage purveyors like to call a "halo effect" for the more widely available products in the Balvenie portfolio, such as the $60 (Canadian) Balvenie DoubleWood. To generate suspense, Mair began the tasting by "nosing" his way through a trio of more affordable whiskies. Then came the precious half-thimble pours of Cask 191, dispensed from a tray to the seated media.
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