Disney Helps Corporations Improve Customer Service
Instructors at the Institute--a Florida-based unit of the Walt Disney Co. -- have coached thousands of executives and front-line workers from other companies such as Delta, IBM and General Motors.
Disney started the Institute after it got questions from other companies about its customer service. After offering some behind-the-scenes educational tours, the Institute developed its first professional development program 21 years ago. Many principles taught by the Disney Institute are created and tested through research and data collection, including visitor surveys.