Open Source Marketing
Unilever's Babs Rangaiah: Optimizing campaigns by pushing it. By creating campaigns to get into people's lives, it keeps going. We're recognizing size and scale of social. You'll see a lot of interesting things in the coming months.
LAURIE PETERSEN
Laurie Petersen is a writer, editor and content marketer who consults on social media, event and digital product development. She is a former executive editor at MediaPost and can be reached at lauriepete@gmail.com.
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