NASCAR Puts Its Stamp On Everything
This sort of branding works because NASCAR's fans are passionate and extremely loyal to their favorite drivers. A photo that made the email rounds a while back shows a big guy at a race with Dale Earnhardt Sr.'s No. 3 shaved into his hair ... his back hair. Blogs this week were speculating about how many "thousands" of fans will have to go out and get their Dale Earnhardt Jr. tattoos doctored, now that he's moving from car No. 8 to No. 88.
Indeed, NASCAR-inspired products can follow you from the cradle to the grave, from baby clothes to Tony Stewart pacifiers to the "Race Is Over" coffin available at Artcaskets.com.