News Brief
Otter Group Picks Wizzard For Negotiation Podcasts
Sep 27, 2007, 6:00 AM
The Otter Group has chosen Wizzard Media's LibsynPRO enterprise publishing platform to power and deliver its professional podcasting services for the Program on Negotiation (PON) at Harvard Law School, a university consortium dedicated to developing the theory and practice of negotiation and dispute resolution.
Using LibsynPRO's dynamic ad insertion technology, The Otter Group will execute an advertising campaign promoting PON's programs and monthly Negotiation newsletter through PONcast, the organization's weekly podcast.
The show will then be syndicated to an opt-in audience of more than 1.3 million key business and legal professionals.
After the initial campaign completes, the PON series can be refreshed with new marketing messages from a variety of sponsors without requiring program edits, while preserving the content and keeping it timeless.
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