News Brief
Benjou Joins Datran As VP Strategic Development
Sep 27, 2007, 6:00 AM
Paul Benjou has joined performance marketing firm Datran Media as vice president of strategic development. Benjou has held upper management positions at agencies such as Grey, Y&R, Ketchum McLeod & Grove. He also founded Group One, and ran it for 10 years.
Benjou gained his expertise of interactive media and digital brands as director of client services for Mediaplex, where a major responsibility focused on building the ValueClick digital brands across direct clients, agencies and publishers. In 2006, Paul joined Universal McCann's Digital Communications Practice as senior vice president/global digital director, overseeing more than 70 Johnson & Johnson agency brands.
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