• by Mark Walsh  @markfwal, October 1, 2007

YouTube isn’t the only site to add video advertising recently. Yellow Book USA has begun an advertiser video trial on Yellowbook.com that features professionally-produced clips of several small and medium-sized local businesses. The videos run alongside advertisers’ display ad listings.

Yellow Book is soliciting feedback from users and advertisers during the trial, before it expands the video offering to all listings.

“An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it,” says Pat Marshall, chief new media officer at Yellow Book.

Yellow Book’s trial is among the latest examples of how Web publishers and mobile companies are incorporating video into classified ads. Mobile firm IQZone introduced a free service recently that lets users create, send and post photo and video ads to online classifieds via mobile phone.

The company’s "Snap Send Sell" service is geared toward the under-30 market — namely, college students aiming to sell cars and textbooks, or find roommates.