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MARK WALSH

Mark Walsh can be reached at walsh@mediapost.com

Articles by Mark All articles by Mark

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  • Video Ads Come To Rewards Network Kiip by Mark Walsh (MoBlog on 09/24/2014)

    Fixed. $30.

  • Amazon Takes Wraps Off Fire Phone by Mark Walsh (Mobile Marketing Daily on 06/18/2014)

    Adam, just to be clear, that comment came from Avi Greengart of Current Analysis.

  • 'Affluents' More Likely to Satisfy Hunger, Make Donations Via Mobile by Mark Walsh (MoBlog on 06/04/2014)

    Howie--I think the Experian meant to highlight trends in certain areas, like food, where buying via mobile phone is increasing, more so than on absolute numbers. Affluents serve as a proxy for the most active mobile users and as directional indicators. M-commerce (including tablets) is growing—projected by eMarketer to rise 37% to $57.8 billion in the U.S. this year—but will still only make up 1.2% of total retail sales. It’s also interesting that charitable donations are more evenly divided across devices, while purchasing typically skews more heavily to tablets and PCs. How can businesses streamline their buying processes to encourage more smartphone transactions?

  • Apple Invades RIM's Backyard by Mark Walsh (MoBlog on 08/09/2011)

    Well then, things are worse than I imagined for RIM.

  • AT&T Extends 4G Farce At CES by Mark Walsh (MoBlog on 01/06/2011)

    What VC interests? I have none. You must be thinking of another Mark Walsh.

  • Where's The Windows Phone 7 Ad Barrage? by Mark Walsh (MoBlog on 11/08/2010)

    It appears I simply haven't been watching enough TV to grasp the full extent of the Windows Phone 7 campaign--though I have been struck by the annoying frequency of the Geico ads mentioned below. Perhaps it's only when the WP7 ads reach Bing-like saturation levels across media that I'll realize just how pervasive the campaign is. Over time, Microsoft is likely to make sure everyone, everywhere knows about its new mobile platform.

  • The App Store's Two And A Half Star Syndrome by Mark Walsh (MoBlog on 09/01/2010)

    Peter-It's hard to imagine a health-related app being reviewed on RottenTomatoes (as apposed to an entertainment app), but I think you have a point about giving developers an opportunity to post comments or address specific issues in the review section of App Store pages the way you are here. Or maybe a separate section with notes or updates about an app from the developer. With Apple now getting into the social networking business, maybe it can extend the conversation to app developers as well as consumers. Of course, that also means opening yourself up more directly to irate users, who may not be comforted to learn that that an app crashes only on their handset model.

  • Apple Brings Freemium Model To App Store by Mark Walsh (MoBlog on 10/16/2009)

    Thom-Thanks for the heads up on the publishing glitch--the lead paragraph has been restored.

  • You've Gone Too Far, Twitter by Mark Walsh (MoBlog on 08/05/2009)

    Kelly, I'll have to check out that Twitter mockumentary--thanks for the tip.

  • Total Time Spent Online Is Not Indicative Of Online Media's Worth by dave.b and Max Kalehoff (Online Spin on 04/10/2009)

    Max-There's no question the 30%/10% gap between time spent and money spent online has become an article of faith in the online ad world and an assumption underlying aggressive projections for Internet ad growth. In an interview with BusinessWeek just this week, Facebook COO Sheryl Sandberg invoked the 30/10 split in discussing the company's business model: "But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online." So Facebook's ad business is premised on those figures coming into alignment--sooner rather than later.

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