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MARK WALSH

Mark Walsh can be reached at walsh@mediapost.com

Articles by Mark All articles by Mark

  • Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact in Mobile Marketing Daily on 09/18/2014

    A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume media, with ad dollars flowing to the companies fastest to adapt to the changing digital landscape. Geolocation -- a capability that sets mobile apart from other media types -- could prove crucial in luring more ad dollars, given the proximity to point of sale.

  • Forecast Finds Ad Spend On Facebook Exceeds Time Spent  in Social Media & Marketing Daily on 09/18/2014

    A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, accounting for a third of time spent on social networks, 6% on digital devices, and 2.8% on all media. Users' attention on Facebook, however, is likely to be closely focused on content, where native ads in the news feed aren't as easily ignored.

  • Unreliable Mobile Clicks Have Bad Impact On Ad Engagement in Mobile Marketing Daily on 09/18/2014

    Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of accidental clicks. That phenomenon isn't only annoying for users, but can artificially inflate click rates and give a misleading impression of a campaign's success.

  • More Travel Booking Going Mobile in MoBlog on 09/17/2014

    New research from retargeting ad platform Criteo reveals that mobile is playing a growing role in the travel booking process. At the Mobile Insider Summit last month, Megan Hughes, director of product, mobile at Orbitz, noted that a third of the travel site's hotel bookings now take place via mobile compared to only 3% four years ago -- among the trends she highlighted that show how the consumer mobile shift is affecting Orbitz and major travel sites as a whole.

  • Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools in Social Media & Marketing Daily on 09/16/2014

    Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, which has its roots in search engine marketing, has increasingly expanded into social marketing and advertising, helping companies manage their presence and run campaigns on sites like Facebook and Twitter.

  • Department Stores Make Mobile Gains, But Gaps Remain in MoBlog on 09/16/2014

    Shoppers at department stores including Macy's and Bloomingdale's will be among the first to use Apple Pay -- Apple's new payment service -- which rolls out next month at a select group of national retailers. Perhaps it's not surprising that those two were rated among the most digitally savvy department stores in a new ranking by research firm L2.

  • LinkedIn Partners With Kaplan On 'Career Journey Program in Social Media & Marketing Daily on 09/15/2014

    LinkedIn is teaming with Kaplan Higher Education Group to launch a new program called Career Journey. The new offering provides individual learning exercises, educational resources and career planning tools. It also taps into the professional network's API (application programming interface) to pull member's information.

  • Al Jazeera Debuts AJ+ App in Mobile Marketing Daily on 09/15/2014

    Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared to a millennial audience, the new app for iOS and Android devices will emphasize social sharing and three types of programming.

  • Flipboard Launches Video Advertising in Mobile Marketing Daily on 09/15/2014

    Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To that end, the company on Monday launched video advertising for the app with a group of eight brands including Gucci, Chrysler, Sony Pictures and Lufthansa.

  • Apple Hits Sour Note With Direct Marketing Ploy in MoBlog on 09/12/2014

    When CEO Tim Cook capped off the marathon Apple keynote on Tuesday by bringing out Bono and U2 for a live number, it already felt over the top. The main surprise wasn't U2's appearance itself, but the giveaway of the band's latest album -- "Songs of Innocence" -- to half a billion iTunes users. It has become clear over the last couple of days that the direct marketing blitz hasn't gone down well with many customers, leaving them confused, angered or annoyed.

Comments by Mark All comments by Mark

  • Amazon Takes Wraps Off Fire Phone by Mark Walsh (Mobile Marketing Daily on 06/18/2014)

    Adam, just to be clear, that comment came from Avi Greengart of Current Analysis.

  • 'Affluents' More Likely to Satisfy Hunger, Make Donations Via Mobile by Mark Walsh (MoBlog on 06/04/2014)

    Howie--I think the Experian meant to highlight trends in certain areas, like food, where buying via mobile phone is increasing, more so than on absolute numbers. Affluents serve as a proxy for the most active mobile users and as directional indicators. M-commerce (including tablets) is growing—projected by eMarketer to rise 37% to $57.8 billion in the U.S. this year—but will still only make up 1.2% of total retail sales. It’s also interesting that charitable donations are more evenly divided across devices, while purchasing typically skews more heavily to tablets and PCs. How can businesses streamline their buying processes to encourage more smartphone transactions?

  • Apple Invades RIM's Backyard by Mark Walsh (MoBlog on 08/09/2011)

    <p>Well then, things are worse than I imagined for RIM. </p>

  • AT&T Extends 4G Farce At CES by Mark Walsh (MoBlog on 01/06/2011)

    <p>What VC interests? I have none. You must be thinking of another Mark Walsh.</p>

  • Where's The Windows Phone 7 Ad Barrage? by Mark Walsh (MoBlog on 11/08/2010)

    <p>It appears I simply haven't been watching enough TV to grasp the full extent of the Windows Phone 7 campaign--though I have been struck by the annoying frequency of the Geico ads mentioned below. Perhaps it's only when the WP7 ads reach Bing-like saturation levels across media that I'll realize just how pervasive the campaign is. Over time, Microsoft is likely to make sure everyone, everywhere knows about its new mobile platform.</p>

  • The App Store's Two And A Half Star Syndrome by Mark Walsh (MoBlog on 09/01/2010)

    <p>Peter-<br />It's hard to imagine a health-related app being reviewed on RottenTomatoes (as apposed to an entertainment app), but I think you have a point about giving developers an opportunity to post comments or address specific issues in the review section of App Store pages the way you are here. Or maybe a separate section with notes or updates about an app from the developer. </p> <p>With Apple now getting into the social networking business, maybe it can extend the conversation to app developers as well as consumers. Of course, that also means opening yourself up more directly to irate users, who may not be comforted to learn that that an app crashes only on their handset model. </p>

  • Apple Brings Freemium Model To App Store by Mark Walsh (MoBlog on 10/16/2009)

    <p>Thom-<br />Thanks for the heads up on the publishing glitch--the lead paragraph has been restored. </p>

  • You've Gone Too Far, Twitter by Mark Walsh (MoBlog on 08/05/2009)

    <p>Kelly, I'll have to check out that Twitter mockumentary--thanks for the tip. </p>

  • Total Time Spent Online Is Not Indicative Of Online Media's Worth by dave.b and Max Kalehoff (Online Spin on 04/10/2009)

    <p>Max-<br />There's no question the 30%/10% gap between time spent and money spent online has become an article of faith in the online ad world and an assumption underlying aggressive projections for Internet ad growth. </p> <p>In an interview with BusinessWeek just this week, Facebook COO Sheryl Sandberg invoked the 30/10 split in discussing the company's business model:</p> <p>&quot;But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online.&quot;</p> <p>So Facebook's ad business is premised on those figures coming into alignment--sooner rather than later. <br /></p>

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