• Can Zuckerberg Shape Humanity?
    Sufficiently vague, there are many ways to read the vision for Facebook's future that Mark Zuckerberg laid out on Thursday.
  • Snap's Valuation Takes A Hit, Pre IPO
    Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the Securities and Exchange Commission on Thursday. By offering 200 million shares, that should value the Snapchat parent anywhere between $16 billion and $18.5 billion.
  • Mobile Slowing Ad-Blocker Use Among Millennials
    Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials.That's because mobile ad blockers are often not as effective on mobile -- and especially within apps -- as they are on desktops and laptops, eMarketer notes in a new report.
  • Marketers Still Struggling With App-User Retention
    Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are still active after 30 days, according to new research from AppsFlyer.
  • M-commerce Easily Outshining E-Commerce
    The "m" in m-commerce doesn't stand for massive. Yet, judging by the sharp growth in mobile shopping, it seems a suitable substitute. In the fourth quarter, in fact, m-commerce spending -- on smartphones and tablets -- reached $22.7 billion, which is a whopping 45% rise, year-over-year.
  • WhatsApp Unveils Tight Security Measure
    Security is now top-of-mind for many consumers. And appealing to this trendy sentiment, WhatsApp is now offering two-step verification to its entire user base.
  • Facebook Sees Strong FB Lite Adoption
    On the heels of another strong earnings report, Facebook has more good news: FB Lite has surpassed 200 million active users.
  • Are Hashtags Losing Their Luster?
    The Atlanta Falcons weren't alone in defeat on Sunday. Hashtags had a bad Super Bowl showing, too. Indeed, just 30% of TV ads that ran during the big game featured hashtags -- down significantly from 45%, last year.
  • YouTube Rethinks Live Video Monetization
    Fighting back against Facebook's live video efforts, YouTube is expanding its live-streaming service. Effective immediately, the Google unit is rolling out a new mobile live-streaming feature to every "creator" with more than 10,000 subscribers.
  • Don't Expect Fireworks From Twitter This Week
    What are analysts expecting from Twitter when it reports fourth-quarter earnings on Thursday? Not much. "Twitter is losing traction fast," Debra Aho Williamson, principal analyst at eMarketer, explains in a new note to investors. "It is starting to shed once-promising products, such as Vine, and sell off parts of its business, such as its Fabric app development platform."
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