Sufficiently vague, there are many ways to read the vision for Facebook's future that Mark Zuckerberg laid out on Thursday.
Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the Securities and Exchange Commission on Thursday. By offering 200 million shares, that should value the Snapchat parent anywhere between $16 billion and $18.5 billion.
Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials.That's because mobile ad blockers are often not as effective on mobile -- and especially within apps -- as they are on desktops and laptops, eMarketer notes in a new report.
Retaining app users over time remains a big challenge for marketers.In fact, only 10%-12% of users remain active seven days after downloading an app -- while a mere 4%-5% are still active after 30 days, according to new research from AppsFlyer.
The "m" in m-commerce doesn't stand for massive. Yet, judging by the sharp growth in mobile shopping, it seems a suitable substitute. In the fourth quarter, in fact, m-commerce spending -- on smartphones and tablets -- reached $22.7 billion, which is a whopping 45% rise, year-over-year.
Security is now top-of-mind for many consumers. And appealing to this trendy sentiment, WhatsApp is now offering two-step verification to its entire user base.
On the heels of another strong earnings report, Facebook has more good news: FB Lite has surpassed 200 million active users.
The Atlanta Falcons weren't alone in defeat on Sunday. Hashtags had a bad Super Bowl showing, too. Indeed, just 30% of TV ads that ran during the big game featured hashtags -- down significantly from 45%, last year.
Fighting back against Facebook's live video efforts, YouTube is expanding its live-streaming service. Effective immediately, the Google unit is rolling out a new mobile live-streaming feature to every "creator" with more than 10,000 subscribers.
What are analysts expecting from Twitter when it reports fourth-quarter earnings on Thursday? Not much. "Twitter is losing traction fast," Debra Aho Williamson, principal analyst at eMarketer, explains in a new note to investors. "It is starting to shed once-promising products, such as Vine, and sell off parts of its business, such as its Fabric app development platform."