• Can Mobile Lift LinkedIn's Ship?
    Change is rarely a painless process. Consider LinkedIn, which is taking a beating on Wall Street as it tries to reinvent itself as a mobile-first platform.
  • 60% Of All Mobile Banner Ad Clicks Are Accidents
    According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).
  • Why Did Microsoft Invest $250M In SwiftKey? It's All About AI
    Why is Microsoft is dropping $250 million on keyboard app maker SwiftKey? I mean, the company's phones could use plenty of improvements, but a better keyboard ain't one of them. The deal clearly has more to do with SwiftKey's artificial intelligence assets -- which supported the recent launch of an Android keyboard that uses a neural network in place of standard algorithms to predict one's word selection.
  • The Incredible Shrinking Tablet Market
    Once considered the heir apparent to everything from glossy magazines to laptop computers, slate tablets are fast losing their place in consumers' lives. Over the past year, in fact, total shipments of slates plummeted by more than 20%, according to new data from International Data Corporation's worldwide quarterly tablet tracker.
  • How To Safeguard Against Getting Creepy
    Leading up to the Mobile World Congress later this month, there's building excitement among marketers about new targeting and contextualization opportunities. "Expectations to be served in the moment have grown way beyond mobile," according to Forrester analyst Thomas Husson. Specifically, that demand is "starting to expand in the connected world, now that sensors and connectivity are beginning to explode beyond smartphones," Husson notes in a new report. Yet, in their eagerness to exploit new technologies, brands risk overstepping their bounds, according to fellow Forrester analyst Fatemeh Khatibloo.
  • Why Facebook Is Pulling The Plug On Parse
    What better time to concede a minor defeat than immediately following an exceptional earnings report? I assume that's why Facebook picked Thursday to announce the fate of Parse, a service platform for mobile developers that it bought back in 2013 for a reported $85 million. Over the next 12 month, the social giant plans to wind down the service to nothing. What changed?
  • First Ad Campaign On The NYC Link Kiosks
    The first 11 LinkNYC kiosks are installed, bringing high-speed WiFi to Third Avenue, beginning at 14 Street and continuing through 45 St. The 10-foot-tall billboards represent a few different kinds of crossroads: out-of-home (OOH) and mobile advertising; beacons and display; public policy and private sector innovation; LED screens and places in New York other than Times Square. Perhaps one of the most innovative things about the project is that it's going to pay for itself -- with advertising.
  • Apple's Silver Lining
    While analysts were understandably upset about Apple's poor first-quarter forecast, the company posted some darn impressive figures on Tuesday. Along with record profits during the fourth quarter, Apple said its active installed base surpassed a billion devices for the first time ever.
  • Why Brands Still Underinvest In Mobile
    Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But that's just not the case. Instead, expect most brands to underinvest in mobile in 2016, says Forrester analyst Thomas Husson. The problem is that "too many marketers still have a narrow view of mobile as a 'sub-digital' medium and channel," Husson explains in a new report. As a result, too few brands are going the extra mile to transform the entire mobile customer experience.
  • Mobile Driving Gaming Growth
    While the broader gaming industry is finally maturing, there's no end in sight to mobile gaming's growth. In fact, the mobile sector should swell from $35 billion this year to $48 billion by 2020, according to a fresh forecast from tech advisory firm Digi-Capital.
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