• Mood Media Rolls Out Shazam In-Store
    Mood Media Corporation, one of the world's largest providers of in-store media, is bringing mobile interactivity to thousands of affiliated stores through a partnership with Shazam. The new service, called Shazam In-Store, will enable retail businesses to create their own location-based mobile marketing programs using Shazam's audio-recognition app in combination with Mood's Presence technology.
  • 'Candy Crush' Crushes: Gets 100 Million Video Views On Facebook Alone
    Whether you are walking down Times Square or just perusing your Facebook feed, it is hard to ignore one of the most ambitious app ad campaigns ever as King.com pops open its sequel to "Candy Crush."
  • ComScore Refines In-App Ad Metrics
    ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- in partnership with a number of digital ad platforms, the digital metrics firm announced this week. The new in-app measurement program complements comScore's existing metrics for ads delivered in mobile Web browsers.
  • A People Meter For Retail Foot Traffic Launches
    Leveraging a half million opted-in mobile users, Placed has opened for public use a monthly ranking of the most-visited businesses in the U.S. Dig a little deeper, however, and the data reveals even more interesting business and app affinities.
  • Google Will Highlight Mobile-Friendly Sites In Search Results
    Google is hoping to save mobile searchers a lot of wasted time and frustration by highlighting "mobile-friendly" sites in its search results -- meaning sites that render well on smartphones and tablets. Google's Mobile Search team announced the new search feature in a blog post on Tuesday. Google is planning to introduce the new mobile-friendly badge into search results over the next couple of weeks, and may even begin including the designation in its search rank signal for users searching with mobile devices.
  • Mobile Payments Will Reach $142 Billion in 2019
    It's no surprise that mobile payments are set to almost triple over the next five years, according to a new forecast from Forrester, which predicts the volume of payments will soar from almost $50 billion this year to $142 billion in 2019. Within the latter figure, in-person mobile payments (for example, at retail checkouts) will come to $34 billion, or 24% of the total -- up from just $3.4 billion today.
  • CMT's Tune-In Campaign Gets Tuned Up With Mobile Ads That Set Your DVR
    Ads that actually perform functions for users, rather than just interrupt them, bring us closer to realizing the true potential of mobile marketing. CMT and AdTheorent are doing something like that in a new campaign that can set your DVR to play back "Party Down South 2."
  • Consumers Trust Banks Over Apple For Mobile Payments
    Apple Pay has created a lot of buzz, but most consumers still have concerns about the security of Apple's mobile wallet app, and would be more likely to trust a mobile wallet app from their bank, according to a new survey of 4,200 U.S. households conducted by Phoenix Marketing International. Over two-thirds of the respondents said they would rather use a mobile app from a bank, versus less than a third who said they would opt for Apple Pay, Phoenix found.
  • The Art Of The Catch Up: Maybe We Don't Really Want Relentless, Ubiquitous Media
    Major news media, from "The Economist" to "Atlantic," "The Week" to Yahoo, are struggling with what forms news should take in a mobilized, always-there world. They are crafting curated products so that many of us don't "fear" missing out and don't want our media always to be on.
  • More Research Shows Mobile Looms Large In Holiday Shopping
    This week brought more research suggesting that mobile will play a bigger role than ever in online holiday shopping this year, rivaling desktop as the source of most visits and browsing on e-commerce sites. The most recent study, conducted by customer relations specialists CFI Group on behalf of eBay Enterprise, surveyed 1,000 U.S. consumers about their previous usage, current mobile behaviors, and plans for next year.
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