BBB And Wise Giving Foundation Join For Mobile Effort
Posted by Steve Smith on Feb 22, 7:15 AM
The Council of Better Business Bureaus and its BBB Wise Giving Alliance are partnering with the Mobile Giving Alliance to create the BBB Mobile Giving Alliance. The aim of the new group is to provide donors and charities with a safe and trusted way to use its text-to-give programs.
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Maybe The Oscars App Needs More Slime
Posted by Steve Smith on Feb 21, 9:11 AM
As awards season comes to a blessed close, apps are still experimenting with the right mix of content, social media and engagement tricks in their second-screen apps.
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"Day Made of Glass" 2: The Tablet Will Be The New Brains Of The Operation
Posted by Steve Smith on Feb 20, 8:31 AM
In the more self-aware sequel to its unwittingly successful "A Day Made of Glass" industrial film of last year, Corning shows us a tablet-centric future. Self-serving to be sure -- but this corporate fantasy shows how important machine-to-machine intelligence is going to become.
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I'm A Mac...And I'm An iPhone: And We're Getting Married
Posted by Steve Smith on Feb 17, 10:41 AM
Apparently one of the foundations of a post-PC world is one in which the line between desktop and device blurs considerably. Apple announced yesterday the upcoming release of OS X Mountan Lion for the Mac, and it has more than a few direct tie-ins to iOS. Apple is slowly but surely merging the two operating systems into something more seamless.
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Vendor Study: Few -- Very Few -- Retail Brands Are Truly Mobile-Ready
Posted by Steve Smith on Feb 16, 8:42 AM
Most major retailers continue to offer uneven mobile experiences across platforms, a Zmags-backed study maintains. Even companies with app or mobile Web presence are not providing true shopping experiences that end in a purchase opportunity.
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Tablets Break Out In The Workplace...Or Try
Posted by Steve Smith on Feb 15, 9:22 AM
Less than half of the respondents to the survey said their companies let them onto the corporate network with their devices. And overwhelmingly, tablet use in the workplace means buy and bring your own. Only 22% in the poll said their companies had footed the bill.
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If You Kids Don't Behave We Will Unplug Your Apps!
Posted by Steve Smith on Feb 14, 8:41 AM
At Toy Fair this week, analog legends like Monopoly, Game of Life and Battleship tried to get their app on. Anyone see this Hot Wheels car wreck coming?
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Shazam, CBS, IntoNow Up Second-Screen Volume at Grammys
Posted by Steve Smith on Feb 13, 9:16 AM
Rather than having app users chase, vote on and tag ads, the second screens for this year's Grammys actually added some content. CBS and Shazam in particular offer fully programmed experiences.
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iTunes Match Starts Paying Off For Copyright Holders
Posted by Steve Smith on Feb 10, 9:47 AM
The music distribution service TuneCore posted news at its blog earlier this week that it had received a check from Apple -- $10,000 for two months of royalties on songs that likely had already been sold to the consumer.
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Google AdMob: No More Minimum Bid
Posted by Steve Smith on Feb 9, 11:05 AM
Google says it is moving performance-based mobile ads to an AdWords model, promising a more open marketplace where some campaign costs will decline and higher-quality ads have a better chance of winning bids.
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