• Starcom MediaVest Taps PlaceIQ for Mobile Data
    Starcom MediaVest Group is moving to integrate location-based data into clients' media campaigns with a new service, SMG Maps. This will be a joint effort with PlaceIQ, as part of a renewed, expanded partnership between the two companies.
  • Amazon Offers One-Hour Delivery With Prime-Now App
    f you thought Amazon's introduction of same-day delivery was neat, how about delivery within the hour? That's the e-commerce giant's newest gambit to control every aspect of material existence, enabled by a new Prime Now mobile app that allows you to arrange delivery to your current location.
  • Mobile Bill Payment Soars
    The number of U.S. households using a mobile device to pay at least one bill per month jumped 70%, from 16 million in 2013 to 27 million in 2014, according to Fiserv, which conducts annual surveys of household financial activities. The latter figure represents about 40% of the total 65 million households that own a smartphone in the U.S, and about 22% of the total 125 million households in the U.S.
  • Men More Likely To Make Mobile Purchases
    While the eternal wisdom of Sinbad (the comedian) holds that "women be shopping," when it comes to mobile it seems the opposite is true. Men are much more likely to make a purchase using a smartphone, according to a new study from the Interactive Advertising Bureau's Mobile Marketing Center of Excellence and Precision Market Insights from Verizon. The IAB and Precision commissioned Harris Poll to conduct a survey of 2,013 U.S. adults, including 1,176 smartphone owners.
  • 11th-Hour Santa: Accessorizing Mobility
    My gadget drawer runneth over with mobile accessories that failed to meet expectations or just basic quality control. Still, there's a handful of add-ons that have become mainstays for me in the last year and likely would be welcomed by most mobile warriors.
  • Iowa Unveils Mobile Drivers' Licenses
    I don't know about you, but when I think "cutting edge," one place leaps to mind: Iowa. This week the state confirmed its tech-savvy chops with the news that it will begin offering its citizens an app that allows them to carry a legally valid digital driver's license on their mobile device, starting sometime in 2015. Iowa will thus become the first state in the union to offer mobile drivers' licenses.
  • Blam! Splat!: App-ifying Cartoon Reality
    Every new art form (yes, even mobile apps) tend to reach back into forgotten corners of media history for inspiration. The 60-year-old Tom and Jerry duo prove to be a perfect fit for the interactivity, visuals and attention-spans of app users.
  • Study: Cell Phones (Likely) Don't Cause Cancer
    Ever since the first cell phones hit the market in the 1970s, back when the smallest model available was about the size of a Ford Crown Victoria, people have been speculating that the associated electromagnetic fields might cause cancer. However, decades of research have failed to produce evidence that this is actually the case, and this week brought news of yet another study showing that mobile devices probably aren't bad for your health (well, aside from the well-known risks of walking into traffic, texting while driving, getting eaten by bears, and the like).
  • MasterCard Turns Your Credit Card Into Mobile Device
    Yes, you read that headline right. While everyone's talking about mobile payments technology that can turn your mobile device into a credit card, MasterCard is turning the trend on its head with technology that turns your credit card -- the actual physical piece of plastic -- into a mobile device with an array of interactive functions.
  • Black Friday, White Noise: Can Marketers Stand Out From The Deafening Din?
    Everyone is sending torrents of discount offers this holiday. What do you do when the din becomes a white noise that mutes anyone's message? How about trying conversation, rather than blasting?
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