• Mobile Search Ads Influence In-Store Sales, Google Finds
    Mobile search ads have a significant impact on consumers' in-store purchase decisions, according to new research from Google first reported by The Wall Street Journal. The results suggest that Google is getting closer to untangling one of the most vexing issues in digital marketing, by giving digital ads proper credit for their role in prompting brick-and-mortar purchases.
  • Playboy Launches Mobile App, No Skin
    Playboy has launched a new mobile app, called Playboy Now -- but let's clarify right now that there are no nudie pictures included. Instead of the pub's legendary cheesecake, the app will focus on its equally legendary articles, which have allowed generations of men to explain away those well-thumbed magazines by the john. It's not porn, it's intellectual, see?
  • Adblock Plus Comes To Mobile
    Ad blocking is no longer limited to desktop browsers, with this week's announcement that Adblock Plus is launching its own mobile browser with ad-blocking capabilities built in.
  • Google Buy Button Coming To Mobile Search Results
    Rumors are circulating that Google will introduce a "buy" button in mobile search results some time in the next few weeks. According to various press reports, the buy button will allow consumers to search and compare products, as well as choose colors and sizes at retailers like Macy's, which is one of the big companies in talks with Google about using the feature.
  • Euro Carriers Considering Nuclear Option: May 'Bomb' Mobile Ads
    Some European mobile carriers may let their customers opt into ad-free service that blocks most forms of mobile advertising -- and at least one operator contemplates dropping the hammer specifically on Google.
  • Marriott Lets You Text The Concierge
    In the latest incarnation of the mobile revolution to hit the hospitality business, Marriott has launched a feature on its mobile app called Mobile Requests, which allows members of its loyalty program to text requests to the concierge. It's currently in a test phase with 46 properties and will later roll out to all Marriott properties around the world, if successful.
  • Before And After Work Is Prime-Time Buy Time For Mobile Shoppers
    Sure, mobility lets us buy just about anything anytime, anywhere, with the tap of a phone button. Still, certain rhythms of mobile purchasing have emerged, making 7:00 (a.m. or p.m.) the witching hour of m-commerce.
  • New Apps Boost Mobile Security
    As the mobile universe continues growing at a breakneck pace, people are using mobile devices for everything from e-commerce to banking to dating -- not to mention sexting and various other possibly ill-advised activities. Still, a surprising amount of the information we send and receive via smartphones and tablets goes out unencrypted. Now a new app can tell you exactly which data is vulnerable.
  • Android Passes iOS In Ad Revenues
    After passing Apple's iOS in number of mobile ad impressions last year, Google's Android is now the leading platform for mobile ad revenues as well, although just by a narrow margin, according to the new State of Mobile Advertising report from Opera Mediaworks. (It should be noted the report is based solely on data from the company's own mobile ad business.) Meanwhile, iOS still captures a disproportionate share of ad dollars relative to its volume of ad impressions.
  • Comparing Apples To Androids: Google's Platform Nudges Ahead Of IoS Ad Revenue
    Android achieves a milestone, finally surpassing iOS in overall mobile ad revenue in Q1, at least on Opera Mediawork's massive ad platform. Which is not to say Apple has fallen behind on the engagement and monetization front, however.
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