In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights. "We're exploring several ways to make Tweetdeck even more valuable for professionals," a company spokeswoman said in a statement on Friday. If and when Twitter launches such a service, it will likely feature social-activity tracking and planning tools similar to those offered by SocialFlow and HootSuite.
Blame Google or not, but Android has long lagged behind Apple when it comes to mobile malware protection. Pointing to fresh internal findings, however, the search giant says Android users are safer than ever.
Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users will soon be able to share their current location, travel route and estimated arrival time with friends and family.
Sorry, Snap, but Apple just gave iOS users one less reason to employ their Snapchat apps. Now, iOS users who want to share videos with captions can choose Apple's Clips. With the Clips app, people can share multimedia videos with friends through their Messages app, along with Instagram, Facebook and other popular social channels.
Siri and her ilk have some fresh competition from Bixby, Samsung's new digital assistant. Debuted on Monday, Bixby isn't just another friendly voice, according to InJong Rhee, head of R&D at Samsung's software and services division. On the contrary, Samsung's creation is "fundamentally different" from rival assistants, Rhee promises.
Promising more transparency, digital ad firm SocialCode and creative crowdsourcing network Tongal are offering brands a solution for developing and distributing paid social, video and mobile campaigns.
Is your mobile marketing strategy still a work in progress? You're not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers.
At least for the moment, cyber criminals are far less likely to pose as mobile users than desktop users. Indeed, 82% of fraudulent online accounts originated from desktop machines compared with 18% from mobile platforms, according to fresh findings from security research firm DataVisor.
Transformative as it has been, the mobile revolution has left Google's dominant market position largely intact. Indeed, the search giant will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer.
Facing continued pressure from civil rights groups, Facebook is adding additional language to its policies to more clearly explain that developers cannot "use data obtained from us to provide tools that are used for surveillance.""Our goal is to make our policy explicit," Rob Sherman, deputy chief privacy officer at Facebook, notes in a new post.