• Watch This: The 'Kids' Weigh In On M-Ad Formats
    "Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish makers and consumers of mobile underscored how uncool advertising is generally.
  • The Wonderful Rise Of Meaningless Content
    One of the most interesting contributions that mobile phones have made to pop culture so far is the genre of silly distraction. Part of the aesthetic of mobile entertainment seems to be pointless whimsy. We have to start wondering if there is in fact a point in that.
  • Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
    The digital audio channel gets in our heads and in our lives in ways that are unlike any other media form. We need to explore ad and promotional formats that take advantage of these patterns.
  • Mobile-First Media Requires Mobile-First Creators
    What does content look like when it is built from the ground up as a mobile experience? The guys at theScore are working on it. You take a layered approach to serve multiple user modes, but most of all, you need people who are themselves mobile-first.
  • Responsive Design? Or Design That Feels Responsive To Us?
    A lot of mobile UX innovation comes in the little things that make an app or site feel as if it is in conversation with us. Let's kick off a week highlighting some big and small bright ideas in mobile with a couple of cases where it is less about "responsive design" than about a design being responsive to us.
  • Tumblr's U.S. Traffic Going Mobile, But Not Up
    Whether Yahoo's $1.1 billion acquisition of Tumblr will pay off remains to be seen. But in the year or so since it purchased the blogging platform and social networking site, it has become more of a mobile acquisition. Most of Tumblr's monthly traffic now comes from mobile devices, compared to only about a third when it was bought by Yahoo in May 2013.
  • Dinner And Shopping: The New Mobile Moment
    Mobile apps are starting to stretch outside of their own silos and look for more services to bundle into the experience. One of the pioneers in using geo-fence alerts, RetailMeNot, has found that the shopping mobile moment also embraces looking for a quick meal.
  • Where Is That Location Data From, Anyway?
    If location targeting is an increasingly common feature of mobile campaigns, then demand for accurate location data is also sure to rise. Research released in May by Thinknear, the mobile advertising arm of wireless location services firm Telenav, found that only about a third of impressions that carry latitude and longitude data were accurate to within 100 meters of a user's actual location. And 42% were off by two miles or more.
  • Brands Try Mingling On Dating Apps
    Dating apps like Tinder have captured the hearts and minds (and mugshots) of Millennials, but can marketers use them to woo the coveted demographic? Yes, says a new report by IPG's Media Lab, which offers basic steps to that end. But it doesn't say much about whether the effort will lead to rejection or a lasting relationship.
  • Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge
    In one survey of users, most said they preferred the transparency of banner ads on a site over the squishy labeling and sourcing of so-called "native ads." Sorry, media, consumers actually do care about your fundamental value proposition after all.
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