Apple clearly is coming down to Earth after years as the Olympian brand that led the market. This may be a good thing, as the focus moves away from gadgets and toward us and what we make of connectivity.
In its revised projections for ad revenue in coming years, Magna Global underscored the increased importance of tablets in media consumption, calling it an important development that affects all other media.
Mobile shoppers actually end up giving many of the major brick-and-mortar retailers decent marks when it comes to their portable experiences. But without a multichannel approach, even mobile-savvy marketers can lose the customer.