The early returns on mobile ad performance in Facebook's Newsfeed appear to be positive. In click-through and engagement they handily beat their desktop-bound cousins.» 0 Comments
After letting third-party shopping apps get a head start on in-store shopping utility, retailers appear to be gaining back customer mindshare with their branded app experiences.» 0 Comments
Instead of rolling over and playing dead against the indomitable Super Bowl this Sunday, some networks are using the second screen as an alternate distribution channel.» 0 Comments
When agency executives are not focused on touting the great promise of mobile, they usually express dismay and befuddlement over the sheer messiness of this platform.» 0 Comments
Twitter's newly released Vine app tries to bring the spirit of the 140-character text post to video. This may prove to be a more promising platform for marketers than for users, however.» 1 Comments
As much as most of us hate being held hostage by a pile of dumb remote controls, it will take a while before this functionality transitions to smartphones. The potential here is vast, however.» 0 Comments
This week's Presidential Inauguration highlighted just how quickly mobile technology has turned user-generated content into something akin to traditional media.» 1 Comments
Apple clearly is coming down to Earth after years as the Olympian brand that led the market. This may be a good thing, as the focus moves away from gadgets and toward us and what we make of connectivity.» 0 Comments
In its revised projections for ad revenue in coming years, Magna Global underscored the increased importance of tablets in media consumption, calling it an important development that affects all other media.» 0 Comments
Mobile shoppers actually end up giving many of the major brick-and-mortar retailers decent marks when it comes to their portable experiences. But without a multichannel approach, even mobile-savvy marketers can lose the customer.» 0 Comments
