Less than a quarter of local mobile search users are responsible for about half of searches done on devices, according to a new study. But even among average users, mobile search is rivaling the PC in some categories.
In just two years, the freemium model has overwhelmed the app economy to become the clear growth and revenue driver. Dare we say it is also a model more friendly to marketers, consumers and creativity?
A recent forced march to the increasingly unpleasant Apple Store experience underscored just how much mobile technology has altered the dynamic between consumer and salesperson. Who is the "genius" now?
It was clear from yesterday''s discussion of second-screen interactivity at OMMA Video on Devices that the creative juices are already flowing among programmers around how to enhance the viewer experience without disrupting it.
Hardware is becoming robust enough and network speeds fast enough to help augmented reality designers move this promising platform beyond cool proof-of-concept tests. A new age of creatively knitting together real and virtual worlds is upon us.
eMarketer is predicting triple-digit rates of growth over the next few years for "proximity payments," using phones as a payment vehicle at retail points of sale. Routine purchases of everyday goods with mobile POS will bring the model mainstream.
Overshadowed by the living room 'second screen' phenomenon, the kitchen use case for smartphones and devices may be the real money-maker for brands. Isn't this location closest to the most routine buying decisions?