Results for May 2012
  • TV Makers Fight 'Showrooming' With Price Floors
    Sony and Samsung are trying to help retailers fight the dreaded, if ill-defined, 'showrooming' effect by limiting the discounts any online or real world seller can offer.
  • Pitney Bowes Wants To Help SMBs Crack The QR Code
    Considering the continued abuse of the QR code, and the prospects for its proliferation among all businesses large and small, it is good to reiterate the basics of QR hygiene.
  • Amazon Can Leverage Both Data And Trust In Its Mobile Ad Play
    Amazon appears ready to extend into mobile the ad model it has been building on the Web. While many admire the data the e-commerce giant brings to the party, their biggest strength is in what they do with the data for consumers' benefit.
  • PayPal and eBay Make Smart Moves To Fill The M-Payments Gap
    While everyone else has been fumbling for their m-wallets, eBay and its PayPal have been very aggressively moving into the point of sale. With announcements yesterday involving retailers and payments infrastructure, they may become a real contender offline.
  • Look, Miss Piggy - Band-Aid Gave Us An Ouch-Less Branded AR Experience
    Band-Aid uses augmented reality to activate interactive Muppets animations that help take away the hurt. It is one of the few branded uses of AR that doesn't feel like a Doc Brown lab experiment.
  • Rubicon Project Mobilizes, Buys Mobsmith Ad Platform
    The Rubicon Project says that in buying mobile ad tech and services company Mobsmith, it will help unify Web and mobile ad sales. Publishers will have the opportunity to sell mobile inventory direct to clients and engage in advanced marketplace technologies as well.
  • Smartphone Owners Are Ready for M-Coupons - Are You?
    According to a new Harris survey of smartphone owners, 40% of them have redeemed a mobile coupon. Daily deals, which often come in via apps and mobile email, are the most commonly used.
  • Offline Exposure Everywhere and Anywhere Is Driving Mobile Search
    Mobile search is being driven by your offline presence, according to Google/Ipsos research. And when smartphone users do look for your brand via the search box, you better make sure you are among the top results, because they aren't looking much further.
  • What Does It Take To Be A Category Hit In The App Store?
    Popularity in the Apple App Store is relative. According to new calculations from Distimo, it takes takes 25,300 downloads a day for a free iPhone game to crack the top 25 in its category, but only 300 downloads a day in the weather category.
  • Will Vending Machines Be Your Phone's Next Tandem Screen?
    Vending machines are about to become smart and connected. They could be the next opportunity for mobile devices to activate, interact with and pay for physical world services and products.
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