• SEO Scoop, Tuesday, October 2, 2007 2:45 PM

Using posts of actual emails between a small business Web site owner and a Microsoft AdCenter sales rep, Dazzlin'Donna serves up a detailed account of a seemingly negative customer service experience.

The owner decided to try MSN's paid search program, but was put off by repeated requests for him to actually export his Google AdWords reports -- information he was adamant about not providing. He ultimately chose not to work with MSN's AdCenter.

The post raises questions about how much information the engines really need to help search marketers get results, and whether Microsoft's sales team dropped the ball on this customer.

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